BACKGROUND:
Drake Display proved once again that its creative skills are too hot to handle with this standout store-front display, developed entirely as a creative client presentation.
OBJECTIVE:
Demonstrate an overriding competence in creating a complete retail environment "experience" for the consumer, thereby driving client traffic.
SOLUTION:
Sun-drenched color, fun props and over-the-top use of display materials combined in a beach-themed store front that virtually sizzles. From traditional corrugated and foam core to natural sisal rope and bamboo, Drake tempted the eye with an unexpected variety of textures and a layered placement that creates the illusion of depth and movement. Passers-by can practically smell the sunscreen.
RESULTS:
The visual wonderland indeed confirmed Drake's proficiency not only in in-store display design, but also as an industry-leading partner in visual marketing. The outlook for client sales? Sunny.
