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Case Study: Lexmark

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When Lexmark needed a way to promote the launch of its new Interpret Wi-Fi printer line, it knew Drake Display was up to the challenge of putting great ideas on paper – and at retail.

OBJECTIVES:

  • Drive awareness of Lexmark’s new ink-saving wireless printers and complement the concurrent multimedia ad campaign
  • Create a show-stopping endcap design featuring the product as the hero

SOLUTION: Drake Display created a thematic endcap that smartly positioned the product as the center of attention while utilizing dynamic shapes to stand out from the competition. Our clever use of multiple substrates (corrugate, foamcore, R-Pet) combined with vividly printed graphics made a major impression at retail. RESULTS: The eye-catching display caused quite a buzz at office supply retailers and contributed to much greater awareness of the product launch.

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