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Case Study: Pokemon

In The Zone

Drake Display knows that sometimes a design refresh is all a brand needs to make a stronger impression at retail.

OBJECTIVES:

  • Create a striking 4-way “one-stop shop” featuring Pokémon trading cards as the hero
  • Reconfigure product placement and reinvent the current “dress up kit” to give Pokémon complete ownership of the retail space

SOLUTION: Drake Display drew inspiration from the high-energy Pokémon brand in order to stop consumers in their tracks. Our use of dramatic shapes, diecuts and levels of dimensionality brought excitement and energy to this high-traffic area of the store. In addition, the creative use of large character lug-ons added more visual interest to an already impressive display. All components were corrugate with high-quality litho printing from our Drake Container division, and they were kit-packed by our Drake Pack division with retail setup instructions included.

RESULTS: The eye-catching 4-way display caused quite a stampede at Toys “R” Us locations and was instrumental in promoting the Pokémon trading card line to a larger consumer audience.

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