When Pinnacle Vodka needed to make a splash upon launch into the US adult beverage market, it turned to the design expertise of Drake Display to create an iconic presence at the point of sale.
SOLUTION: Drake Display knows that iconic brands need iconic visuals. Therefore, the design teams decided to focus on the international appeal and instant recognizability of the Eiffel Tower – France’s most endearing landmark. The final solution required no gluing for easy manufacture and it shipped flat to retailers to minimize shipping costs. Full color litho printing and dramatic die-cuts finished off the look of the famed tower and provided a powerful backdrop. RESULTS: Drake’s solution was instrumental in making a major impression on vodka drinkers everywhere!