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Case Study: Carter’s

Dino-mite!

When Carter’s needed a character-driven front window display to promote its end-of-summer sale, it asked Drake Display to serve up a prehistoric helping of fun to stop kids and parents alike in their tracks!

OBJECTIVES:

  • Drive consumer traffic into retail locations
  • Prominently advertize the summer sale
  • Design and manufacture an easy-to-assemble kit with maximum visual impact

SOLUTION: Drake Display’s design teams know that sometimes less is more. For this window display we created large, colorful characters to capture the eye of kids and literally drag parents into Carter’s stores. Our creative use of corrugate and foamcore combined with high-quality litho graphics added dimensionality and visual depth. All components were designed to fold easily and ship in one box for simple assembly, durability and distribution. RESULTS: The eye-catching front window display reinforced Drake Display’s position as the leader in strategic retail solutions.

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