BACKGROUND:
To capitalize on the holiday shopping rush, Corona requested a temporary seasonal display that would create brand excitement and help attract new customers.
OBJECTIVE:
Drive consumer traffic to the Corona brand during the busy holiday season via a show-stopping POP display utilizing motion.
SOLUTION:
Drake Display stirred up some holiday magic for Corona by designing a corrugated pole topper featuring a die-cut window with a spinning motion scene inside. Powered by a battery pack, the motion device was fastened to the topper by a corrugated cutout box and tape. Large-format litho label, fiber poles and wire feet completed the package, with all display materials individually packed for shipment to stores. With a setup time of less than five minutes, installation was a snap.
RESULTS:
Corona sales far exceeded those achieved during previous holiday promotions, enabling the client to secure improved store placement.
