BACKGROUND:
Sometimes a sign is worth a thousand words too — at least in this case. To demonstrate its skill in the world of multi-plane, multi-dimensional display, Drake Display concepted this adaptable foam core signage to do the talking with clients.
OBJECTIVE:
Establish Drake's expertise in producing high-end, versatile signage ideal for a space-strapped retail environment. Faced with limited counter display space, the client requested a Father's Day promotional signage design flexible enough to either hang from the ceiling or serve as a shelf-top display.
SOLUTION:
Careful thought went into the multi-use solution, developed to function primarily as a hanging sign, but with an attachable easel component to allow for shelf-top placement. The selection of 3/16-inch non-memory foam board as the substrate offered the distinct advantage of eliminating the "ribs" typically visible when litho-laminating to corrugated. In addition, it offers a polished-looking, pillow-cut finished edge when die cut, as well as the option of debossing selected image areas, adding the appeal of a dimensional surface.
RESULTS:
In the end, the client opted to produce the display as a dimensional hanging sign. Striking in both design and magnitude, the signage allowed for flexible placement depending on each individual store's layout — and also showcased the product in exactly the can't-miss-it manner the company had hoped for.
